{"id":102714,"date":"2024-07-25T10:37:40","date_gmt":"2024-07-25T10:37:40","guid":{"rendered":"https:\/\/koa.agency\/sin-categorizar\/tendencies-emergents-en-marqueting\/"},"modified":"2024-10-21T10:56:34","modified_gmt":"2024-10-21T10:56:34","slug":"tendencies-emergents-en-marqueting","status":"publish","type":"post","link":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/","title":{"rendered":"Tend\u00e8ncies Emergents en M\u00e0rqueting"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

El m\u00e0rqueting digital est\u00e0 en constant evoluci\u00f3, adaptant-se a les noves tecnologies, canvis en el comportament del consumidor i les demandes del mercat. Estar al corrent de les tend\u00e8ncies emergents en m\u00e0rqueting \u00e9s crucial per a qualsevol negoci que desitgi mantenir-se competitiu i rellevant. <\/p>\n

En aquest article, explorarem les tend\u00e8ncies emergents en m\u00e0rqueting per a 2024 i com pots aprofitar-les per a impulsar la teva estrat\u00e8gia.<\/strong><\/p>\n<\/p>\n

1. M\u00e0rqueting Basat en la Intel\u00b7lig\u00e8ncia Artificial (IA)<\/strong><\/h3>\n

La intel\u00b7lig\u00e8ncia artificial continua sent una de les tend\u00e8ncies emergents m\u00e9s importants en el m\u00e0rqueting. La IA permet a les empreses personalitzar experi\u00e8ncies d’usuari, optimitzar campanyes publicit\u00e0ries i millorar l’efici\u00e8ncia operativa. Eines de IA com a bots, an\u00e0lisi predictiva i personalitzaci\u00f3 de contingut estan revolucionant la forma en qu\u00e8 les empreses interactuen amb els seus clients. <\/p>\n<\/p>\n

Beneficis de la IA en M\u00e0rqueting:<\/strong><\/h4>\n
    \n
  • Personalitzaci\u00f3:<\/strong> La IA permet oferir experi\u00e8ncies personalitzades als clients basades en les seves prefer\u00e8ncies i comportaments.<\/li>\n
  • Efici\u00e8ncia:<\/strong> Automatitza tasques repetitives, permetent als equips de m\u00e0rqueting enfocar-se en estrat\u00e8gies m\u00e9s creatives.<\/li>\n
  • An\u00e0lisi de Dades:<\/strong> Ajuda a interpretar grans volums de dades per a prendre decisions informades.<\/li>\n<\/ul>\n

    2. Tend\u00e8ncies Emergents de Contingut Generat per l’Usuari (UGC)<\/strong><\/h3>\n

    El contingut generat per l’usuari continua guanyant terreny com una de les tend\u00e8ncies emergents m\u00e9s influents. Aquest tipus de contingut, que inclou ressenyes, fotos i v\u00eddeos creats pels consumidors, es percep com m\u00e9s aut\u00e8ntic i de confian\u00e7a. Les marques estan aprofitant el UGC per a construir comunitat, augmentar la confian\u00e7a i millorar l’autenticitat de les seves campanyes. <\/p>\n<\/p>\n

    Estrat\u00e8gies per a Utilitzar UGC:<\/strong><\/h4>\n
      \n
    • Campanyes en Xarxes Socials:<\/strong> Incentiva als teus seguidors a compartir les seves experi\u00e8ncies amb el teu producte usant etiquetes espec\u00edfiques.<\/li>\n
    • Ressenyes i Testimoniatges:<\/strong> Destaca les opinions dels teus clients en el teu lloc web i material promocional.<\/li>\n
    • Concursos i Sortejos:<\/strong> Motiva als usuaris a crear contingut sobre la teva marca a canvi de premis.<\/li>\n<\/ul>\n

      3. Tend\u00e8ncies Emergents de V\u00eddeo M\u00e0rqueting en Formats Curts<\/strong><\/h3>\n

      El v\u00eddeo m\u00e0rqueting continua sent una eina poderosa, per\u00f2 els formats curts estan emergint com la tend\u00e8ncia dominant. Plataformes com TikTok, Instagram Reels i YouTube Shorts estan liderant aquest canvi. Els v\u00eddeos curts i concisos capturen l’atenci\u00f3 r\u00e0pidament i s\u00f3n ideals per al consum m\u00f2bil. <\/p>\n<\/p>\n

      Consells per al V\u00eddeo M\u00e0rqueting en Formats Curts:<\/h4>\n
        \n
      • Capta l’Atenci\u00f3 R\u00e0pidament: <\/strong>Els primers segons s\u00f3n crucials per a enganxar a la teva audi\u00e8ncia.<\/li>\n
      • S\u00e9 Aut\u00e8ntic i Creatiu: <\/strong>Els usuaris valoren l’originalitat i l’autenticitat en els v\u00eddeos curts.<\/li>\n
      • Incorpora Anomenades a l’Acci\u00f3:<\/strong> Motiva als espectadors a interactuar, ja sigui comentant, compartint o visitant el teu lloc web.<\/li>\n<\/ul>\n

        4. Comer\u00e7 Social<\/strong><\/h3>\n

        El comer\u00e7 social, o social commerce, est\u00e0 revolucionant la forma en qu\u00e8 les persones compren en l\u00ednia. Aquesta tend\u00e8ncia emergent combina les capacitats de les xarxes socials amb el comer\u00e7 electr\u00f2nic, permetent als usuaris comprar productes directament des de plataformes com Instagram, Facebook i Pinterest. El comer\u00e7 social facilita el proc\u00e9s de compra i millora l’experi\u00e8ncia de l’usuari. <\/p>\n<\/p>\n

        Avantatges del Comer\u00e7 Social:<\/strong><\/h4>\n
          \n
        • Proc\u00e9s de Compra Simplificat: <\/strong>Els usuaris poden descobrir i comprar productes sense sortir de la plataforma social.<\/li>\n
        • Major Visibilitat:<\/strong> Aprofita l’abast i la influ\u00e8ncia de les xarxes socials per a augmentar les vendes.<\/li>\n
        • Interacci\u00f3 Directa: <\/strong>Fomenta la interacci\u00f3 i el feedback immediat amb els clients.<\/li>\n<\/ul>\n

          5. M\u00e0rqueting de Influencers Micro i Nano<\/strong><\/h3>\n

          El m\u00e0rqueting de influencers continua sent una tend\u00e8ncia emergent, per\u00f2 l’enfocament est\u00e0 canviant cap als micro i nano influencers. Aquests influencers, amb audi\u00e8ncies m\u00e9s petites per\u00f2 altament compromeses, ofereixen una connexi\u00f3 m\u00e9s aut\u00e8ntica i personal amb els seus seguidors. Les marques estan col\u00b7laborant cada vegada m\u00e9s amb micro i nano influencers per a aconseguir n\u00ednxols espec\u00edfics i millorar la credibilitat. <\/p>\n<\/p>\n

          Per Qu\u00e8 Col\u00b7laborar amb Micro i Nano Influencers:<\/strong><\/h4>\n
            \n
          • Major Autenticitat: <\/strong>Les seves recomanacions es perceben com m\u00e9s genu\u00efnes i de confian\u00e7a.<\/li>\n
          • Cost-Efectivitat:<\/strong> Les col\u00b7laboracions amb micro i nano influencers solen ser m\u00e9s assequibles que amb macro influencers.<\/li>\n
          • Engagement:<\/strong> Les audi\u00e8ncies d’aquests influencers tendeixen a ser m\u00e9s actives i compromeses.<\/li>\n<\/ul>\n

            6. Tend\u00e8ncies Emergents de Realitat Augmentada (AR) i Realitat Virtual (VR)<\/strong><\/h3>\n

            La AR i la VR estan emergint com a tecnologies clau en el m\u00e0rqueting digital. Aquestes tecnologies ofereixen experi\u00e8ncies immersives que poden transformar la forma en qu\u00e8 els consumidors interactuen amb les marques. Des de provar productes virtualment fins a experi\u00e8ncies de compra immersives, la AR i la VR estan obrint noves possibilitats per al m\u00e0rqueting.<\/p>\n

            <\/h4>\n

            Aplicacions de AR i VR en M\u00e0rqueting:<\/strong><\/h4>\n
              \n
            • Proves Virtuals:<\/strong> Permet als clients provar productes com a roba, maquillatge o mobles abans de comprar.<\/li>\n
            • Experi\u00e8ncies Immersives:<\/strong> Crea experi\u00e8ncies de marca inoblidables que augmentin el engagement.<\/li>\n
            • Esdeveniments Virtuals:<\/strong> Organitza llan\u00e7aments de productes o esdeveniments promocionals en entorns virtuals.<\/li>\n<\/ul>\n

              Conclusi\u00f3<\/strong><\/h3>\n

              Mantenir-se al corrent de les tend\u00e8ncies emergents en m\u00e0rqueting \u00e9s essencial per a qualsevol negoci que vulgui mantenir-se rellevant i competitiu en el mercat digital actual. La intel\u00b7lig\u00e8ncia artificial, el contingut generat per l’usuari, el v\u00eddeo m\u00e0rqueting en formats curts, el comer\u00e7 social, el m\u00e0rqueting de influencers micro i nano, i la realitat augmentada i virtual s\u00f3n algunes de les tend\u00e8ncies que estan configurant el futur del m\u00e0rqueting. En integrar aquestes tend\u00e8ncies emergents en la teva estrat\u00e8gia de m\u00e0rqueting, podr\u00e0s connectar-te de manera m\u00e9s efectiva amb la teva audi\u00e8ncia i aconseguir els teus objectius comercials.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              El m\u00e0rqueting digital est\u00e0 en constant evoluci\u00f3, adaptant-se a les noves tecnologies, canvis en el comportament del consumidor i les demandes del mercat. Estar al corrent de les tend\u00e8ncies emergents en m\u00e0rqueting \u00e9s crucial per a qualsevol negoci que desitgi mantenir-se competitiu i rellevant. En aquest article, explorarem les tend\u00e8ncies emergents en m\u00e0rqueting per a…<\/p>\n","protected":false},"author":1,"featured_media":102602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"acf":[],"yoast_head":"\nTend\u00e8ncies Emergents en M\u00e0rqueting<\/title>\n<meta name=\"description\" content=\"Descobreix com integrar les diferencies tend\u00e8ncies emergents en m\u00e0rqueting per a poder aconseguir totes les teves metes i objectius.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00e8ncies Emergents en M\u00e0rqueting\" \/>\n<meta property=\"og:description\" content=\"Descobreix com integrar les diferencies tend\u00e8ncies emergents en m\u00e0rqueting per a poder aconseguir totes les teves metes i objectius.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/\" \/>\n<meta property=\"og:site_name\" content=\"Koa Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-25T10:37:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T10:56:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"koa01\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"koa01\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/\"},\"author\":{\"name\":\"koa01\",\"@id\":\"https:\/\/koa.agency\/#\/schema\/person\/b43ee150f8b19d09dcc5e47581eed79c\"},\"headline\":\"Tend\u00e8ncies Emergents en M\u00e0rqueting\",\"datePublished\":\"2024-07-25T10:37:40+00:00\",\"dateModified\":\"2024-10-21T10:56:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/\"},\"wordCount\":955,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/koa.agency\/#organization\"},\"image\":{\"@id\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/\",\"url\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/\",\"name\":\"Tend\u00e8ncies Emergents en M\u00e0rqueting\",\"isPartOf\":{\"@id\":\"https:\/\/koa.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg\",\"datePublished\":\"2024-07-25T10:37:40+00:00\",\"dateModified\":\"2024-10-21T10:56:34+00:00\",\"description\":\"Descobreix com integrar les diferencies tend\u00e8ncies emergents en m\u00e0rqueting per a poder aconseguir totes les teves metes i objectius.\",\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#primaryimage\",\"url\":\"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg\",\"contentUrl\":\"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg\",\"width\":300,\"height\":200},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/koa.agency\/#website\",\"url\":\"https:\/\/koa.agency\/\",\"name\":\"Koa Agency\",\"description\":\"Marketing digital en Sabadell\",\"publisher\":{\"@id\":\"https:\/\/koa.agency\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/koa.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/koa.agency\/#organization\",\"name\":\"Koa Agency\",\"url\":\"https:\/\/koa.agency\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/koa.agency\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/koa.agency\/wp-content\/uploads\/2023\/11\/logo-koa-500x120-1.png\",\"contentUrl\":\"https:\/\/koa.agency\/wp-content\/uploads\/2023\/11\/logo-koa-500x120-1.png\",\"width\":500,\"height\":120,\"caption\":\"Koa Agency\"},\"image\":{\"@id\":\"https:\/\/koa.agency\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/koa.agency\/#\/schema\/person\/b43ee150f8b19d09dcc5e47581eed79c\",\"name\":\"koa01\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/koa.agency\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8a3f054ff16c08cf5a58fc04619e80ea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8a3f054ff16c08cf5a58fc04619e80ea?s=96&d=mm&r=g\",\"caption\":\"koa01\"},\"url\":\"https:\/\/koa.agency\/ca\/author\/koa01\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tend\u00e8ncies Emergents en M\u00e0rqueting","description":"Descobreix com integrar les diferencies tend\u00e8ncies emergents en m\u00e0rqueting per a poder aconseguir totes les teves metes i objectius.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/","og_locale":"ca_ES","og_type":"article","og_title":"Tend\u00e8ncies Emergents en M\u00e0rqueting","og_description":"Descobreix com integrar les diferencies tend\u00e8ncies emergents en m\u00e0rqueting per a poder aconseguir totes les teves metes i objectius.","og_url":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/","og_site_name":"Koa Agency","article_published_time":"2024-07-25T10:37:40+00:00","article_modified_time":"2024-10-21T10:56:34+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg","type":"image\/jpeg"}],"author":"koa01","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"koa01","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#article","isPartOf":{"@id":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/"},"author":{"name":"koa01","@id":"https:\/\/koa.agency\/#\/schema\/person\/b43ee150f8b19d09dcc5e47581eed79c"},"headline":"Tend\u00e8ncies Emergents en M\u00e0rqueting","datePublished":"2024-07-25T10:37:40+00:00","dateModified":"2024-10-21T10:56:34+00:00","mainEntityOfPage":{"@id":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/"},"wordCount":955,"commentCount":0,"publisher":{"@id":"https:\/\/koa.agency\/#organization"},"image":{"@id":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#primaryimage"},"thumbnailUrl":"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg","articleSection":["Blog"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/","url":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/","name":"Tend\u00e8ncies Emergents en M\u00e0rqueting","isPartOf":{"@id":"https:\/\/koa.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#primaryimage"},"image":{"@id":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#primaryimage"},"thumbnailUrl":"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg","datePublished":"2024-07-25T10:37:40+00:00","dateModified":"2024-10-21T10:56:34+00:00","description":"Descobreix com integrar les diferencies tend\u00e8ncies emergents en m\u00e0rqueting per a poder aconseguir totes les teves metes i objectius.","inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/koa.agency\/ca\/blog-ca\/tendencies-emergents-en-marqueting\/#primaryimage","url":"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg","contentUrl":"https:\/\/koa.agency\/wp-content\/uploads\/2024\/07\/koa-imagenes-destacadas-8.jpg","width":300,"height":200},{"@type":"WebSite","@id":"https:\/\/koa.agency\/#website","url":"https:\/\/koa.agency\/","name":"Koa Agency","description":"Marketing digital en Sabadell","publisher":{"@id":"https:\/\/koa.agency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/koa.agency\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/koa.agency\/#organization","name":"Koa Agency","url":"https:\/\/koa.agency\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/koa.agency\/#\/schema\/logo\/image\/","url":"https:\/\/koa.agency\/wp-content\/uploads\/2023\/11\/logo-koa-500x120-1.png","contentUrl":"https:\/\/koa.agency\/wp-content\/uploads\/2023\/11\/logo-koa-500x120-1.png","width":500,"height":120,"caption":"Koa Agency"},"image":{"@id":"https:\/\/koa.agency\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/koa.agency\/#\/schema\/person\/b43ee150f8b19d09dcc5e47581eed79c","name":"koa01","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/koa.agency\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8a3f054ff16c08cf5a58fc04619e80ea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8a3f054ff16c08cf5a58fc04619e80ea?s=96&d=mm&r=g","caption":"koa01"},"url":"https:\/\/koa.agency\/ca\/author\/koa01\/"}]}},"_links":{"self":[{"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/posts\/102714"}],"collection":[{"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/comments?post=102714"}],"version-history":[{"count":1,"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/posts\/102714\/revisions"}],"predecessor-version":[{"id":102715,"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/posts\/102714\/revisions\/102715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/media\/102602"}],"wp:attachment":[{"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/media?parent=102714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/categories?post=102714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koa.agency\/ca\/wp-json\/wp\/v2\/tags?post=102714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}