{"id":101585,"date":"2023-12-01T12:11:19","date_gmt":"2023-12-01T12:11:19","guid":{"rendered":"https:\/\/koa.agency\/sin-categorizar\/per-que-fer-publicitat-a-internet\/"},"modified":"2024-02-09T12:54:37","modified_gmt":"2024-02-09T12:54:37","slug":"per-que-fer-publicitat-a-internet","status":"publish","type":"post","link":"https:\/\/koa.agency\/ca\/blog-ca\/per-que-fer-publicitat-a-internet\/","title":{"rendered":"\u00bfPer qu\u00e8 fer publicitat a internet?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"101585\" class=\"elementor elementor-101585 elementor-100049\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7225bd9d e-flex e-con-boxed e-con e-parent\" data-id=\"7225bd9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f44a302 elementor-widget elementor-widget-text-editor\" data-id=\"5f44a302\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n<h1><strong>La publicitat digital<\/strong> ens acompanya cada dia cada cop que utilitzem internet.<\/h1>\n\n<p> <\/p>\n<p>En obrir un correu, navegar a les xarxes socials, llegir algun article en l\u00ednia, veure un v\u00eddeo a YouTube i jugar videojocs de Playstore.<\/p>\n\n<p>Aquesta capacitat de ser tan a prop del consumidor \u00e9s una de les raons m\u00e9s poderoses per fer publicitat digital.<\/p>\n\n<p>Tenir tantes opcions per triar pot ser tant un avantatge com un desavantatge \u00e9s important definir objectius coherents amb l&#8217;organitzaci\u00f3 ia partir d&#8217;all\u00e0, triar el millor canal publicitari per transmetre el missatge correcte a una audi\u00e8ncia espec\u00edfica.<\/p>\n<p> <\/p>\n\n<h3 class=\"wp-block-heading\">Publicitat en Motors de cerca<\/h3>\n\n<p>Un motor de cerca <strong>ajuda els usuaris<\/strong> a trobar el que estan buscant a Internet.<\/p>\n\n<p>L&#8217;usuari introdueix una paraula o una frase al motor de cerca, i es mostra una s\u00e8rie de resultats que s\u00f3n rellevants.<\/p>\n\n<p>Aquest tipus de publicitat en motors de cerca <strong>permet obtenir tr\u00e0nsit<\/strong> que est\u00e0 buscant els serveis que la teva organitzaci\u00f3 pot oferir.<\/p>\n\n<p>La majoria dels motors de cerca proporcionen dos llistats com a resposta a la mateixa consulta de lusuari, aquests es divideixen en org\u00e0nics i inorg\u00e0nics o anuncis pagats.<\/p>\n<p> <\/p>\n\n<h3 class=\"wp-block-heading\">Objectius Publicitaris<\/h3>\n\n<p>Els objectius publicitaris poden entrar a dues categories generalitzades, interacci\u00f3 o branding.<\/p>\n\n<p>Si l&#8217;objectiu \u00e9s la interacci\u00f3, la intenci\u00f3 de l&#8217;anunciant \u00e9s que l&#8217;usuari faci una acci\u00f3 despr\u00e9s de fer clic al vostre anunci i accedir a la vostra p\u00e0gina web:<\/p>\n\n<ul>\n<li>Realitzar una compra<\/li>\n\n<li>Registrar-se al newsletter<\/li>\n\n<li>Sol\u00b7licitar un pressupost<\/li>\n\n<li>Descarregar un Fullet<\/li>\n<\/ul>\n\n<p>Si lobjectiu \u00e9s branding, la meta ser\u00e0 <strong>incrementar la pres\u00e8ncia i la visibilitat dels anuncis.<\/strong><\/p>\n\n<p>Per fer-ho, haureu de col\u00b7locar els anuncis a la vista del <strong>nombre m\u00e9s gran d&#8217;usuaris<\/strong> com sigui possible.<\/p>\n<p> <\/p>\n\n<h3 class=\"wp-block-heading\">Publicitat a Google<\/h3>\n\n<p><strong>Google<\/strong> \u00e9s el motor de cerca <strong>m\u00e9s utilitzat del<\/strong> <strong>m\u00f3n<\/strong>, encara que hi ha altres com Bing, Yahoo! Search, Yandex.<\/p>\n\n<p>Google \u00e9s el <strong>l\u00edder<\/strong> i la seva plataforma publicit\u00e0ria anomenada <strong>Google adwords<\/strong> constitueix el 93% dels seus ingressos anuals.<\/p>\n\n<p>El model de negoci que van implementar va ser <strong>innovador<\/strong> i \u00e9s un dels est\u00e0ndards de la ind\u00fastria publicit\u00e0ria a internet.<\/p>\n\n<p>El pagament per clic (PPC) \u00e9s l&#8217;oportunitat que l&#8217;anunciant nom\u00e9s pagui pels clics que hi fan els usuaris.<\/p>\n\n<p>Adwords t\u00e9 la capacitat de <strong>segmentar els usuaris amb precisi\u00f3<\/strong> en funci\u00f3 dels seus interessos aix\u00ed com una s\u00e8rie de factors com ara la ubicaci\u00f3, l&#8217;idioma i les dades demogr\u00e0fiques.<\/p>\n\n<p>Cal tenir en compte que en obtenir un compte publicitari estarem gaudint de les inversions que fa google en noves tecnologies com machine learning, Nlp (processador de llenguatge natural), els resultats que brinda google s\u00f3n cada cop m\u00e9s exactes.<\/p>\n\n<p>Un dels <strong>factors claus<\/strong> per fer un grup d&#8217;anuncis a adwords \u00e9s fer una cerca de les paraules clau per les quals volem oferir.<\/p>\n\n<p>El <strong>keyword planner<\/strong> tool \u00e9s una eina que permet verificar quant tr\u00e0nsit rep una paraula clau mensualment i quin \u00e9s el nivell mitj\u00e0 d&#8217;oferta que es necessita per apar\u00e8ixer a la part de dalt dels resultats o al fons de la primera p\u00e0gina dels resultats de google .<\/p>\n<p> <\/p>\n\n<h3 class=\"wp-block-heading\">Adaptabilitat i optimitzaci\u00f3<\/h3>\n\n<p>Una de les <strong>difer\u00e8ncies<\/strong> entre la publicitat offline i la publicitat 2.0 \u00e9s que tot el que fa el consumidor pot ser mesurat.<\/p>\n\n<p>Generalment la plataforma de google adwords \u00e9s executada en conjunt a una eina d&#8217;Analitica, hi ha moltes eines per\u00f2 google analytics \u00e9s gratu\u00efta i relativament senzilla d&#8217;utilitzar.<\/p>\n\n<p>Combinant aquestes dues eines podeu saber amb precisi\u00f3 si s&#8217;estan complint els objectius de les campanyes publicit\u00e0ries.<\/p>\n\n<p>Cada clic d&#8217;un usuari est\u00e0 vinculat a un anunci, a una paraula clau, ia una cerca determinada, per la qual cosa es poden aplicar millores en qualsevol moment.<\/p>\n\n<p>Si identifiqueu una <strong>tend\u00e8ncia negativa<\/strong>, podeu crear, modificar o eliminar paraules clau i anuncis en nom\u00e9s segons.<\/p>\n\n<p>D&#8217;aquesta manera es pot reaccionar r\u00e0pidament i obtenir un retorn m\u00e9s gran de la inversi\u00f3.<\/p>\n\n<p> Google pren en compte en posicionar un anunci el nivell de qualitat, aix\u00f2 es mesura en la rellev\u00e0ncia que tingui l&#8217;anunci en relaci\u00f3 amb la consulta realitzada per l&#8217;usuari i tamb\u00e9 si l&#8217;anunci ha estat rellevant per a internautes en el passat.<\/p>\n\n<p>Si l&#8217;\u00edndex de qualitat \u00e9s alt i el nivell d&#8217;oferta tamb\u00e9 \u00e9s alt, hi ha for\u00e7a probabilitat de guanyar una subhasta i apar\u00e8ixer als primers llocs de resultats.<\/p>\n<p> <\/p>\n\n<h3 class=\"wp-block-heading\">Paraules Negatives Adwords<\/h3>\n\n<p><strong>Les paraules negatives<\/strong> s\u00f3n paraules que no s\u00f3n rellevants per al negoci, per exemple:<\/p>\n\n<p> Una llibreria que vengui llibres f\u00edsics podria triar com a paraules negatives<\/p>\n\n<ul>\n<li>Digital<\/li>\n\n<li>Ebook<\/li>\n\n<li>Pdf<\/li>\n\n<li>Online<\/li>\n<\/ul>\n\n<p>\u00c9s una <strong>funci\u00f3 molt important<\/strong> i val la pena per cada paraula rellevant estiguin ben identificades les paraules negatives per no portar tr\u00e0nsit de clients que no s\u00f3n rellevants per a lorganitzaci\u00f3.<\/p>\n<p> <\/p>\n\n<h3 class=\"wp-block-heading\">Remarketing<\/h3>\n\n<p>Aquesta funci\u00f3 era impossible abans que exist\u00eds l&#8217;internet.<\/p>\n\n<p>A internet es poden mostrar anuncis a visitants que en el passat han visitat el teu lloc web.<\/p>\n\n<p>Quan el client arriba al lloc web un codi de rastreig \u00e9s instal\u00b7lat al web browser que permet mostrar anuncis a les xarxes de publicitat de google.<\/p>\n\n<p>Aquesta funci\u00f3 ofereix <strong>noves oportunitats<\/strong> de transformar en clients internautes que ja han presentat inter\u00e8s en els serveis de l&#8217;anunciant.<\/p>\n<p> <\/p>\n\n<h3 class=\"wp-block-heading\">Publicitat amb Facebook ADS<\/h3>\n\n<p>Facebook \u00e9s la xarxa social n\u00famero 1 del m\u00f3n, amb una audi\u00e8ncia 1.71 bilions d&#8217;usuaris actius, que gasten de mitjana 20 minuts al dia en aquesta plataforma, aquest temps es duplica en algunes parts d&#8217;Europa i els Estats Units.<\/p>\n\n<p>En crear un compte publicitari a Facebook alhora t&#8217;atorga la possibilitat de fer anuncis per a una altra xarxa social molt popular Instagram.<\/p>\n\n<p>Aquestes dues xarxes socials en conjunt creixen a un ritme de <strong>15% anual.<\/strong><\/p>\n\n<p>Un \u00fas correcte de les diferents plataformes publicit\u00e0ries pot ajudar-te a:<\/p>\n\n<ul>\n<li>Construir una audi\u00e8ncia a internet amb l&#8217;\u00fas de l&#8217;email m\u00e0rqueting.<\/li>\n\n<li>Portar tr\u00e0nsit al vostre lloc web.<\/li>\n\n<li>Publicar anuncis a diferents parts del m\u00f3n.<\/li>\n\n<li>Major probabilitat que el retorn de la inversi\u00f3 sigui positiu.<\/li>\n<\/ul>\n\n<p> <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-561608e e-flex e-con-boxed e-con e-parent\" data-id=\"561608e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96f0ddf elementor-widget elementor-widget-image\" data-id=\"96f0ddf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/koa.agency\/wp-content\/uploads\/2024\/01\/conectar-con-audiencia.jpg\" class=\"attachment-large size-large wp-image-100748\" alt=\"conectar con la audiencia y publicidad en internet\" srcset=\"https:\/\/koa.agency\/wp-content\/uploads\/2024\/01\/conectar-con-audiencia.jpg 800w, https:\/\/koa.agency\/wp-content\/uploads\/2024\/01\/conectar-con-audiencia-300x200.jpg 300w, https:\/\/koa.agency\/wp-content\/uploads\/2024\/01\/conectar-con-audiencia-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e714b09 e-flex e-con-boxed e-con e-parent\" data-id=\"e714b09\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fab43b3 elementor-widget elementor-widget-text-editor\" data-id=\"fab43b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2> <\/h2>\n<h2><strong>Conclusi\u00f3:<\/strong><\/h2>\n<p>Si tens un negoci de qualsevol ind\u00fastria i est\u00e0s pensant invertir en publicitat digital, inverteix en educaci\u00f3 primer, o si no tens temps, aconsegueix un expert amb experi\u00e8ncia que pot fer <strong>el teu cam\u00ed a l&#8217;\u00e8xit en l\u00ednia molt m\u00e9s senzill.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La publicitat digital ens acompanya cada dia cada cop que utilitzem internet. En obrir un correu, navegar a les xarxes socials, llegir algun article en l\u00ednia, veure un v\u00eddeo a YouTube i jugar videojocs de Playstore. Aquesta capacitat de ser tan a prop del consumidor \u00e9s una de les raons m\u00e9s poderoses per fer publicitat&hellip;<\/p>\n","protected":false},"author":1,"featured_media":101228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicitat a Internet: Descobreix-ne la import\u00e0ncia - Koa Agency<\/title>\n<meta name=\"description\" content=\"Descobreix el futur de la publicitat i el m\u00e0rqueting i porta el teu negoci a nous horitzons a internet. A Koa Agency et fem un cable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koa.agency\/ca\/blog-ca\/per-que-fer-publicitat-a-internet\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicitat a Internet: Descobreix-ne la import\u00e0ncia - Koa Agency\" \/>\n<meta property=\"og:description\" content=\"Descobreix el futur de la publicitat i el m\u00e0rqueting i porta el teu negoci a nous horitzons a internet. 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